C-Suite Support: Driving Strategic Growth with the Right Executive Team


    C-Suite Support: Driving Strategic Growth with the Right Executive Team

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    Founders and entrepreneurs can be very successful starting their businesses, but scaling them often requires the support of other professionals. Why would a company need support with their C-Suite? Are business owners and CEOs not capable of making decisions and leading the business on their own? What does engaging a professional CEO, COO, CFO, or other C-Suite executive (CXO) really do? While many business owners and CEOs can make the tactical decisions about the business today, they often need to engage outside professionals to drive future growth and take their companies to the next level.

    Professional CXOs bring a wealth of knowledge, experience, training, and education that current company leaders may not have. The job of these executives is to strategically partner with the founder, owner, or other business leader to accelerate the growth of the business and increase enterprise value.

    CXOs may get involved in all aspects of the business as they analyze a company’s core processes, identify any weaknesses or potential areas of improvement, define key performance indicators, create detailed forecasts, manage cash flow and possible funding needs, and so on. CXOs can also monitor employee performance and morale as they consider different organization designs and overall business models for a company to maximize its longer-term growth potential. Most importantly, good CXOs work with business owners to develop strategic plans that drive operational and financial strength and accelerate a company’s growth. The CXO’s role is as both guardian and champion of business value.

    Let’s look at two common – and critical – executive positions you may need to consider: Chief Financial Officer and Chief Operating Officer.

    Chief Financial Officer
    The Chief Financial Officer is much more than an accountant, bookkeeper, or controller. CFOs are strategic partners for their owners/CEOs. CFOs sit at the highest level of the financial management pyramid and oversee all the company’s financial functions. They regularly get involved in other aspects of the business too.

    Good CFOs are strategically focused on the big picture and the future, with the short and long-term goals of the company in mind. They analyze the company’s processes, define and monitor critical KPIs, identify weaknesses and potential areas of improvement, create detailed forecasts, manage cash flow, and manage any funding needs. Good CFOs also assess the company’s business model to maximize growth potential. CFOs work with their business owners and CEOs to develop overall financial strategies for their companies. They develop comprehensive strategic plans to accelerate and effectively manage growth based on the company’s goals as well.

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    Is It a Family or a Business?

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    Family businesses are perhaps the most complex organizations combining two different and potentially conflicting value systems – the family and the business. Very few family business leaders successfully implement a “both/and” approach to managing this inherent overlap between their family and their business to effectively prioritize both at the same time. Neither is right nor wrong per se, and both very clearly serve a purpose. The question then for any family business owner is whether or not you prioritize the family or the business. Or do you do both? 

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    Nine Best Practices for Creating High-Performing Private Company Boards

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    According to recent studies as well as our own direct client experience, more and more private companies are establishing Boards. Countless CEOs and business entrepreneurs are strong-willed, talented professionals in their areas of expertise and can’t imagine reporting to a higher-level governing body. These “experts”, however, may still be interested in assembling a group of dedicated Advisors who bring complementary talents to the table. Other executive leaders, especially those in family businesses, may take it a step further by assembling a group of Directors who accept greater responsibility for the governance of the companies they serve. These Directors actually assume fiduciary responsibility for the company’s performance and thus have more of a controlling influence on their CEOs and broader businesses. 

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    The CEO Dilemma: Whose Job Am I Doing Now?

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    My business coach used to ask me the best question ever – one that I always hated! Whenever we sat down for our one-to-one coaching sessions, the conversation would inevitably turn to how busy I was and how I never had enough time to get it all done – especially not the future-focused strategic work. While he was a compassionate person, he never went down the pity party path with me. Instead, he simply asked, “So whose job are you doing now?”

    I think we all know that the CEO’s job is to define the future vision and strategic direction for the company. From there, the CEO then needs to make sure that vision and strategy is communicated to and carried out by everyone across the organization. Why? To make sure all their efforts are aligned and help move the organization forward towards achieving its strategic objectives. But is that it? Is that all the CEO has to do? Absolutely not! That’s just the tip of the iceberg for what a good CEO does in his/her organization. 

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    Five Unconventional Ways Modern Leaders Become More Productive

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    What impact would being more productive have on the results you produce? On your leadership and personal development? On your business’ bottom line?

    Imagine how much more you could contribute to your organization if you could increase your productivity. Even by just a little bit. Like other skills, productivity is something you can develop. You can cultivate it. It’s possible you could be more productive than ever before! 

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    Seven Strategies for Success with Family Businesses

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    I support a lot of family businesses and regularly hear from my clients how they pride themselves on creating positive work environments for their employees where they treat everyone like family. That’s quite admirable, and I’m sure those employees very much appreciate it. The question though is what to do with all the employees who actually are family!

    Family businesses by their very nature are complex organizations. It’s not just about managing and operating a sustainable business with a family business. It’s about the leadership and governance practices required to keep any family drama and unproductive relationships away from work. In multi-generation family businesses, we’re talking 20, 40, 60 and even 100 or more years of history running the company. On the personal side, that’s generations of family members living together and growing up together who need to work together to operate that same business. That can create a lot of added stress and anxiety – something that many family business leaders are poorly equipped to handle – on an otherwise viable business. 

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    The 4 P’s of Executive Gold

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    Eight years ago, I wrote a blog post entitled “The 4 P’s of Olympic Gold”. The article was inspired by Shaun White’s amazing Gold medal performance at the 2010 Winter Olympics in Vancouver. Anybody who watched the Men’s Halfpipe competition that year though knows that White didn’t just deliver one Gold-medal run…

    The results were clear before White even started his second and final run. He was still standing on the platform overlooking the crowd when he learned he already won Olympic Gold. In that moment though, he didn’t stop and do the victory dance. He didn’t take the easy way down the pipe with his board in hand. After what seemed like a long debate with his coaches about what to do, he instead looked down to his fans and did what a true Gold medalist would do. He delivered an even better performance than his earlier run, stuck his final landing, and beat himself for the Gold medal – again! 

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    Five Ways Successful Leaders Increase Their Focus

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    Ever wonder how much time your employees are wasting at work? Try Googling “wasted time at work” when you aren’t otherwise being productive, and the statistics may amaze you! Between cell phones, Facebook, and simply surfing the internet, employees these days waste an inordinate amount of time not focused on work while at work being paid to work. Research over the last few years has shown that this wasted time is costing companies billions (yes, BILLIONS) of dollars every year.

    Now, what if you too have fallen into this familiar time-sucker trap? And what if you are a senior executive or other functional leader at your company? The cost of your being distracted instead of focused goes well beyond your own work tasks. It likely impacts everybody on your team and around you!

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    Communication as the Foundation for Implementing Positive Changes

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    Have you ever wanted to change something only to realize that others don’t want to change?  Whether you’re trying to implement a simple process change with your direct team or transform your whole company, organizational change doesn’t just happen because you have what you think is a good idea or because you want it to happen.  People resist change for a variety of reasons, so it is critical to communicate what that change is all about to those who will be most affected by it if you want them to embrace your changes like you do. 

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    Dr. Jeremy Lurey & Plus Delta Consulting Named Talent Management Service Partner for Global Cold Chain

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    CHIEFEXECCOACH Founder and CEO Dr. Jeremy Lurey and the firm’s parent company Plus Delta Consulting were recently named the official Talent Management service partner for the Global Cold Chain Alliance. For the past 5 years, Dr. Lurey has actively supported the Association and its Members, leading countless strategic planning, succession planning, and executive coaching efforts for companies across the US. Surely one of if not the greatest challenge for companies across the industry is the recruitment and retention of their employees. Being named the industry’s service partner will allow Dr. Lurey and our team to influence an even greater number of people across the industry as they will now share their leadership insights by speaking at more regional, national, and international events and writing for the Association’s publications. According to Dr. Lurey, “It is an honor that we don’t take lightly! We have always been proud of our project work with the Association and its Members, and we are very excited to be recognized now for our commitment to the success of the industry.” The new service partnership was just announced to the Association’s members at this year’s IARW-WFLO Convention in Dana Point, California.