vision – Chief Exec Coach

Founders and entrepreneurs can be very successful starting their businesses, but scaling them often requires the support of other professionals. Why would a company need support with their C-Suite? Are business owners and CEOs not capable of making decisions and leading the business on their own? What does engaging a professional CEO, COO, CFO, or other C-Suite executive (CXO) really do? While many business owners and CEOs can make the tactical decisions about the business today, they often need to engage outside professionals to drive future growth and take their companies to the next level.

Professional CXOs bring a wealth of knowledge, experience, training, and education that current company leaders may not have. The job of these executives is to strategically partner with the founder, owner, or other business leader to accelerate the growth of the business and increase enterprise value.

CXOs may get involved in all aspects of the business as they analyze a company’s core processes, identify any weaknesses or potential areas of improvement, define key performance indicators, create detailed forecasts, manage cash flow and possible funding needs, and so on. CXOs can also monitor employee performance and morale as they consider different organization designs and overall business models for a company to maximize its longer-term growth potential. Most importantly, good CXOs work with business owners to develop strategic plans that drive operational and financial strength and accelerate a company’s growth. The CXO’s role is as both guardian and champion of business value.

Let’s look at two common – and critical – executive positions you may need to consider: Chief Financial Officer and Chief Operating Officer.

Chief Financial Officer
The Chief Financial Officer is much more than an accountant, bookkeeper, or controller. CFOs are strategic partners for their owners/CEOs. CFOs sit at the highest level of the financial management pyramid and oversee all the company’s financial functions. They regularly get involved in other aspects of the business too.

Good CFOs are strategically focused on the big picture and the future, with the short and long-term goals of the company in mind. They analyze the company’s processes, define and monitor critical KPIs, identify weaknesses and potential areas of improvement, create detailed forecasts, manage cash flow, and manage any funding needs. Good CFOs also assess the company’s business model to maximize growth potential. CFOs work with their business owners and CEOs to develop overall financial strategies for their companies. They develop comprehensive strategic plans to accelerate and effectively manage growth based on the company’s goals as well.

Oprah’s interview with Prince Harry and the Duchess of Sussex Meghan Markle clearly demonstrates what happens when a family narrative starts to break. A prominent next-generation family member marries outside the “establishment”. Soon, the values underpinning the whole family are questioned. Relationships fracture between siblings and with parents. The Royal Family’s central story – which has lasted for centuries – suddenly seems very shaky.

Most families don’t have anything like that level of scrutiny or history, but a shared narrative is still the thing that holds them together. A strong story increases the chances of future success. A weak or vague story heightens the risks to wealth and unity.

Families can derive great meaning from their stories. They can forge trust with one another – and across generations – by exploring their shared history. They can find purpose in the present by building on their collective experiences in the past while also clarifying their vision for their future. When they don’t, factions can develop and create great chasms within and across generations.

This situation exists because families tend to get bigger and more complex over time. New members arrive by marriage and birth, and differing opinions and even competing values and priorities can develop. Successful families tend to amass greater wealth and assets over time too. Thus, stewardship of the family’s estate gets more complicated and new structures like family offices and family foundations are created to preserve and manage the family’s assets.

The Family Charter (or “Family Constitution”) is often used as a written guide to help family members navigate this complexity. The Charter acts as a statement of the family’s heritage, culture, hopes, and aspirations for the future. The Charter usually details the following principles for governing the family:

C-Suite Support: Driving Strategic Growth with the Right Executive Team

Family Narratives: The Future of Family Charters